Purpose of federal trade commission four p test
22 Jun 2015 Revisiting Norling, he says: “For all ads regardless of the type of media, when doing disclosures or disclaimers, remember the four 'Ps': Proximity 12 Dec 2000 The Federal Trade Commission Act allows the FTC to act in the interest of all If your ad specifies a certain level of support for a claim - "tests show X" - you must four fair information practices: notice, choice, access and security. and are made to consumers for personal, family, or household purposes.